PariPlay Partners With Slotmill to Expand its Ignite Initiative


PariPlay, the leading provider of iGaming services, has entered into a partnership with slot supplier Slotmill. This partnership will allow Slotmill to access PariPlay’s global distribution network and enter regulated markets in which PariPlay operates.

This will provide Slotmill with “easy and scalable” access to these markets and allow the company to scale rapidly as they achieve success together.

Johan Ohman, Founder of Slotmill, stated that the partnership with PariPlay allows their studio to focus on creating top-quality content, a priority for Slotmill. The Ignite initiative from PariPlay also supports any coding language, which the company claims allows for the quicker and more cost-effective development of content.

In addition to the benefits provided by the Ignite initiative, Slotmill will also be able to create games through PariPlay’s turnkey development framework. This will enable the company to bring its games to market quickly and with the support of a full suite of engagement solutions.

Slotmill, as a licensed provider of premium casino games by the MGA, will be able to take advantage of these resources to quickly scale its operations.

Callum Harris, Director of Partnerships at PariPlay, expressed his excitement at the partnership with Slotmill, saying that the company’s focus on immersive, lightweight games aligns perfectly with PariPlay’s strategy. Harris is confident that Slotmill will be an excellent addition to the Ignite program.

This partnership comes on the heels of deals with Reload Gaming and ESA Gaming for PariPlay, marking a busy start to the month for the iGaming provider.

About PariPlay

PariPlay is a provider of iGaming services, including online casino, sports betting, lottery, and bingo. The company offers a range of products and services to operators in the iGaming industry, including game content, platform technology, and marketing tools.

PariPlay was founded in 2010 and is headquartered in Gibraltar. The company has offices in several locations around the world, including the UK, Israel, Malta, and Bulgaria. In addition to its core business, PariPlay also operates an iGaming aggregator and provider called Fusion.

About Slotmill

Slotmill is a supplier of online slot games and a relatively new kid on the block. The company creates immersive and lightweight games that are designed to be played on a variety of devices, including desktop computers, laptops, tablets, and smartphones.

It was founded in 2019 by Johan Ohman, who has over 20 years of experience in the iGaming industry. The company is based in Malta and has a team of experienced game designers, developers, and other professionals who work to create high-quality, engaging slot games. In addition to creating its own content, Slotmill also works with partners to bring their games to market.

About PariPlay’s Ignite Initiative

PariPlay’s Ignite initiative is a program designed to support and accelerate the growth of start-up companies in the gaming and technology sectors. The program provides participating companies with access to resources, expertise, and funding to help them develop and bring innovative products and services to market.

As part of the program, PariPlay offers mentorship, business development support, and access to its network of industry partners and investors. The goal of the Ignite initiative is to help early-stage companies achieve success and make a positive impact on the gaming and technology industries. It is not clear to me if this initiative is still active.