Play’n GO Expands Its Italian Reach Through a Partnership with Gaming Giant Sisal


Play’n GO, the globally recognized casino entertainment provider, has just fortified its foothold in the Italian market through a monumental partnership with major gaming operator, Sisal. The announcement, made on 6th April 2023, marks a significant move for regulated gambling in Italy, as these two titans of the iGaming industry join forces.

Sisal’s vast player base can now access Play’n GO’s top-performing games, such as Book of Dead, Wild Rails, and Legacy of Dead, which are already live on the platform, with more exciting titles set to follow. This partnership not only provides an enhanced gaming experience for Sisal’s players but also bolsters Play’n GO’s thriving relationship with Flutter Entertainment, the parent company of Sisal, which it acquired in December 2021.

Valentina Tripputi, Online Gaming Director at Sisal, expressed her excitement about the collaboration, stating, “Play’n GO is one of the most important and successful casino providers in the market, and we are delighted to announce the beginning of our partnership. Their extensive catalogue of innovative and engaging content will allow us to increase our appeal to Italian players and deliver the best gaming experience to our customers.”

Echoing Tripputi’s sentiments, Emilie Zamponi, Regional Director, Southern Europe and LATAM, Play’n GO, said, “Our partnership with Sisal is a hugely exciting one for Play’n GO as it further cements our position as the leading casino entertainment provider in the Italian region.”

The partnership means that Play’n GO now boasts formal collaborations with the top 10 operators in Italy, one of the world’s largest gambling markets. “We are very much looking forward to working with Sisal to provide a safe, exciting gaming experience for their players,” added Zamponi.

Play’n GO has been consistently expanding its presence in Italy, having recently entered into an agreement with SKS365 and broadening its reach with Lottomatica. This newest partnership with Sisal is another major step in Play’n GO’s strategic growth and dominance in the global iGaming landscape.

Play’n GO is renowned for its dedication to providing superior gaming solutions. Its commitment to innovation, coupled with a deep understanding of the iGaming industry, has enabled the company to deliver engaging and player-centric products. The partnership with Sisal is expected to further enhance Play’n GO’s reputation as a trusted and leading provider of casino entertainment, promising a thrilling gaming experience for following the partnership, the Italian market can look forward to an influx of Play’n GO’s signature offerings. Known for their top-quality graphics, immersive gameplay, and creative themes, Play’n GO’s games have consistently ranked high among players around the world. The addition of flagship titles like Book of Dead and Tower Quest to Sisal’s platform not only enriches the gaming catalog but also presents an opportunity for Italian players to engage with world-class gaming content.

In addition to offering an expanded game portfolio, the Play’n GO and Sisal partnership also underscores the shared commitment of both companies to responsible gaming. This is a welcome development for the Italian gambling sector, which is increasingly prioritizing the establishment of secure, regulated environments for online gaming.

While this partnership primarily benefits the Italian market, it also has broader implications for the global iGaming industry. As Play’n GO forms alliances with top operators in key markets, it continues to solidify its position as a global leader in the sector. The company’s aggressive expansion strategy, which includes partnerships with leading operators, is a clear indication of its intent to continue growing and delivering high-quality gaming experiences to players around the world.

About Play’n GO

Play’n GO is a leading provider of premium gaming solutions to some of the world’s most successful online casino operators. Founded in 2005, the company has built a reputation for delivering high-quality, innovative slots that push the boundaries of player engagement. Their dedication to responsible gaming and their comprehensive portfolio of engaging, player-centric games have cemented their position as a trusted and leading provider in the global iGaming industry. With this new partnership with Sisal, Play’n GO continues to expand its global footprint, promising to deliver more exciting and innovative gaming experiences for players.