Jade Rabbit Studio, an online slots developer, based in Malta, has entered into a Silver Bullet partnership with iGaming powerhouse Relax Gaming.
The latter describes the Silver Bullet partnership as “a unique, market-leading offering bringing some of the most innovative, high-quality studios to the Relax network. Silver Bullet offers all the benefits of our expertise and distribution, allowing our partners to focus on creating top-quality content and leaving the rest to us”.
Jade Rabbit has only recently emerged on the scene, but its team includes many people with a wealth of experience in the industry. Although the provider has released only 12 games so far, with all of the tools that come as part of this deal, that number is expected to skyrocket.
Jade Rabbit Studios’ CEO, Roger Admeus, said: “Innovation is the vanguard of our strategy, so we don’t just rely on proven mechanics. We tirelessly aspire to bring the next breakthrough to gambling enthusiasts across the globe. With that in mind, Relax Gaming is the perfect partner for us, ensuring our games reach as many players as possible as we continue to push the genre forward.”
Relax Entertainment has signed Jade Rabbit as the 14th studio to its roster, including Northern Lights and Fantasma Games. The partnership with Relax puts this Maltese provider on the road to success by making them part of Relax’s vast network. Other providers who have shared this Silver Bullet partnership with Relax have given positive feedback.
Jonas Byström, Chief Operating Officer and Co-Founder of SthlmGaming said: “We like Relax Gaming as they provide very smooth co-operation and an excellent service to publish our slot games. We can focus on what we do best, Game Design, and can fully rely and trust Relax Gaming is doing their part. They are highly efficient, extremely professional and have a great network.”
Was Jade Rabbit Studio Acquired by Relax?
Relax Gaming’s CEO, Simon Hammon, stated: “As Relax Gaming continues to expand globally, it’s essential that we continue to offer our operating partners the most innovative and forward-thinking games on the market. To ensure we continue to do this, we’re delighted to join forces with Jade Rabbit and we look forward to seeing their success grow as a greater number of players enjoy their top-notch products via our industry-leading network.”
The partnership is exclusive, although it’s important to note that Jade Rabbit will remain an independent studio when it comes to creating new games. Instead, Relax focuses on maximizing returns for all stakeholders.
Northern Lights CEO Andy Goodale said their partnership with Relax Gaming would enable the company to focus entirely on developing its games. So they can focus primarily on their work and not deal with distribution or marketing concerns. It benefits everyone involved.
Not only will Jade Rabbit’s games be distributed more widely, but it has also partnered with Silverbullet to gain access to certain benefits and resources. Relax Gaming partners are guaranteed the same level of attention, visibility, and exposure as Relax Gaming itself. By partnering with Relax, Jade Rabbit can focus on the creative aspects of its business and expand.
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